As a Creative Director at Prime Video, I work with my team of Art Directors to deliver beautiful and engaging creative to help our customers get excited about what our service offers. We strategically delilver digital marketing campaigns promoting Prime Video Channels, Rent or Buy store, and Included with Prime content. As an individual contributor, I’ve worked to create scalable high touch creative solutions that help customers understand what Prime Video is, why they should sign up and engage with the service, and showcase Prime Video channel partner brands including HBO, SHOWTIME, STARZ, CBS, and Cinemax.
I worked with our external video production agency to art direct 8 sizzle videos to promote Prime Video deals on Prime Day 2020. See above for one of the final videos.
Using partner-provided show still images and researching the show I’m designing for, I create a look and feel that resonates with Prime Video customers and also can scale across many graphic orientations and platforms. Some campaign levels require 70+ assets to be created using the look and feel I develop.